[1]
B. A. Sheikh, M. A.- ur-. Rehman, Z. Hussain, and S. A. Baig, “Big Five Personality Traits and Attitude Towards Augmented Reality Advertisement: Mediating Role of Consumer Attitude and Moderating Role of Brand Image”, QJSSH, vol. 4, no. 3, pp. 274–290, Sep. 2023, doi: 10.55737/qjssh.613928646.