Feminism in Question: A Survey of Feminist Stance in Me Too Movement on Social Media

Abstract

This survey-based study investigates the diverse range of feminist viewpoints regarding the MeToo movement on social media platforms. These movements have played a key role in shedding light on issues of sexual harassment and gender inequality. The positive features include the empowerment and strengthening of survivor voices, the call for accountability, and the increased awareness of issues related to consent and harassment. However, it has also prompted powerful debates, with varying viewpoints within the feminist community. This research aims to provide a complete summary of the positive and negative assessments of this movement by feminists. This research used the propaganda model of communication from the social media perspective to build this study. The researcher has adopted a quantitative approach to study the positive and negative aspects using the survey method to capture the voices of feminists with a wide range of opinions, 400 respondents from youth aged between 18 to 30 years living in Lahore and Faisalabad. The study has applied correlation and regression analysis to check the dependency of variables on each other. This study would help women better understand what feminism is, and it will help clarify the fact that the purpose of feminism is to provide equal rights to women. It will also reflect the fact that women cannot justify the misuse of female rights in the name of feminism.