Organizational Sustainability: A Big Data Framework Using Knowledge Sharing and Innovative Work Behavior


  • Qurat ul Ain Ahmed PhD Scholar, School of Business Administration (SBA), National College of Business Administration & Economics (NCBA&E), Lahore, Punjab, Pakistan.
  • Sadia Butt PhD Scholar, Dr Hasan Murad School of Management, University of Management & Technology (UMT), Lahore, Punjab Pakistan.
  • Faizan Abdullah PhD Scholar, Dr Hasan Murad School of Management, University of Management & Technology (UMT), Lahore, Punjab Pakistan.



Knowledge Sharing, Organizational Sustainability, Social Exchange Theory, Innovative Work Behavior


Organizational sustainability is a multifaceted area of exploration for academics and businessmen alike. Sustenance is closely linked to human resource quality, performance, and productivity. The parameters that have a strong impact on the aforementioned factors are information sharing and innovative work behavior, which may transform the sustenance question into a workable and productive human resource strategy. This research focuses on the human resource and respective knowledge-sharing elements to expose the potential of social exchange theory. To analyze the data using Smart PLS, a total of 101 completely filled responses from full-time workers in Lahore city, Pakistan’s readymade garment industry, were utilized. The findings showed that information sharing and creative work practices are positively correlated with organizational sustainability. In addition, sharing knowledge fosters creative work practices. In light of the results, this study offers pertinent research recommendations for sustainable businesses.


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Author Biography

  • Sadia Butt, PhD Scholar, Dr Hasan Murad School of Management, University of Management & Technology (UMT), Lahore, Punjab Pakistan.


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How to Cite

Ahmed, Q. ul A., Butt, S., & Abdullah, F. (2024). Organizational Sustainability: A Big Data Framework Using Knowledge Sharing and Innovative Work Behavior. Qlantic Journal of Social Sciences, 5(2), 379-390.

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