Consumer’s Automobile Purchase: A Concept

Authors

  • Khawaja Asif Mehmood Assistant Professor of Economics, Bahauddin Zakariya University, Multan, Pakistan.
  • Junaid ul Hassan M.Phil. Business Economics, School of Economics, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
  • Afraz Hassan PhD Scholar, Department of Forestry and Range Management, Faculty of Agricultural Sciences and Technology, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
  • Muhammad Waseem Arshad M.Phil. Business Economics, School of Economics, Bahauddin Zakariya University, Multan, Punjab, Pakistan.
  • Sania Batool M.Phil. Business Economics, School of Economics, Bahauddin Zakariya University, Multan, Punjab, Pakistan.

DOI:

https://doi.org/10.55737/qjssh.964137314

Keywords:

Consumer Behavior, Car Purchase Intentions, Individual Preferences

Abstract

Acquiring a vehicle involves a multifaceted decision-making process encompassing individual preferences, financial considerations, lifestyle choices, and brand perceptions. Also, the income level plays a pivotal role in shaping consumers' ultimate intentions regarding car purchases. Hence, the need is to delve into such determinants which are foreseen to influence consumer purchasing decisions for automobiles, especially in Pakistan, where the automobile industry is on the verge of life due to peoples’ shift of intentions towards the basic needs of life rather than the purchase of a car. For better results, the study on this topic can rely upon the survey analyses based on quantitative questionnaire-based interrogation of the interfering variable, which causes to finalize the car purchasing decision. This view of research holds significance for policymakers in Pakistan's auto sector, offering a comprehensive understanding of the intricate relationship between product attributes, pricing, after-sales service, product quality, brand loyalty, and consumer purchase intentions.

Author Biography

  • Khawaja Asif Mehmood, Assistant Professor of Economics, Bahauddin Zakariya University, Multan, Pakistan.

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Published

2024-03-30

Issue

Section

Articles

How to Cite

Asif Mehmood, K., Hassan, J. ul, Hassan, A., Arshad, M. W., & Batool, S. (2024). Consumer’s Automobile Purchase: A Concept. Qlantic Journal of Social Sciences and Humanities, 5(1), 203-207. https://doi.org/10.55737/qjssh.964137314

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