Impact of Social Media on Academic Performance: A Study of University Students during COVID-19

Authors

  • Muhammad Bilal Bhatti Lecturer, Department of Mass Communication, Mirpur University of Science & Technology (MUST) Mirpur, Azad Jammu and Kashmir, Pakistan.
  • Muhammad Zain Zamir Lecturer, Department of Media & Communication Studies, The Islamia University of Bahawalpur, Bahawalpur, Punjab, Pakistan.
  • Nasir Iqbal PhD Scholar, Department of Media & Communication, Gomal University, Dera Ismail Khan, Khyber Pakhtunkhwa, Pakistan.
  • Anwar Zaib Khan MS Scholar, Department of Media & Communication Studies, International Islamic University, Islamabad, Pakistan.
  • Farrukh Nazir Visiting Faculty, International Islamic University, Islamabad, Pakistan.

DOI:

https://doi.org/10.55737/qjss.557681371

Keywords:

Social Media, Impact, Academic Performance, University Student, COVID-19

Abstract

Adults are becoming more responsive to social media nowadays. The phenomenon is offering entertainment communication platforms and becoming a source of information as well.  Social media has become an important element which is affecting the academic performance of adults. The gratification theory and survey method/technique are used for analysis. The study sample was 300 students, and data were collected from the three main universities of Islamabad through a convenience sampling technique. This study showed that social media had a positive impact on university students’ performance. The result of the study also describes that if the students spend more time on their studies, their academic performance will increase, and if more time is spent on social media, their academic performance will decrease. The first and greatest disadvantage of study is that it ignores online media habits; an abundance of use may prompt harm and redirection from the core interest. Just a single scholarly foundation was engaged in the examination. The task can't be summed up completely along these lines. The investigation uncovered considerable positive results in view of the way that college understudies frequently utilize web-based media and cell phones for delight, yet additionally for instructive targets.

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Author Biography

  • Farrukh Nazir, Visiting Faculty, International Islamic University, Islamabad, Pakistan.

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Published

2024-06-03

Issue

Section

Articles

How to Cite

Bhatti, M. B., Zamir, M. Z., Iqbal, N., Khan, A. Z., & Nazir, F. (2024). Impact of Social Media on Academic Performance: A Study of University Students during COVID-19. Qlantic Journal of Social Sciences, 5(2), 255-264. https://doi.org/10.55737/qjss.557681371

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