Impact of Social Media on Academic Performance: A Study of University Students during COVID-19
DOI:
https://doi.org/10.55737/qjss.557681371Keywords:
Social Media, Impact, Academic Performance, University Student, COVID-19Abstract
Adults are becoming more responsive to social media nowadays. The phenomenon is offering entertainment communication platforms and becoming a source of information as well. Social media has become an important element which is affecting the academic performance of adults. The gratification theory and survey method/technique are used for analysis. The study sample was 300 students, and data were collected from the three main universities of Islamabad through a convenience sampling technique. This study showed that social media had a positive impact on university students’ performance. The result of the study also describes that if the students spend more time on their studies, their academic performance will increase, and if more time is spent on social media, their academic performance will decrease. The first and greatest disadvantage of study is that it ignores online media habits; an abundance of use may prompt harm and redirection from the core interest. Just a single scholarly foundation was engaged in the examination. The task can't be summed up completely along these lines. The investigation uncovered considerable positive results in view of the way that college understudies frequently utilize web-based media and cell phones for delight, yet additionally for instructive targets.
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