Factors Affecting Intention Behind the Use of Cryptocurrency
DOI:
https://doi.org/10.55737/qjss.648276181Keywords:
Security, Perceive Ease of Use, Web Quality, EWOM, Performance Expectancy, Trust, Intention to Use CryptocurrencyAbstract
This study aims to examine the relationship between cryptocurrency by using factors (Security, Perceived Ease of Use, E-WOM, Web Quality and Performance Expectancy) with the Intention of using Cryptocurrency. This study examines the use of cryptocurrency as well as customers. In this study, a survey method was used to collect data from the respondents, which included businessmen and business students. For data analysis, the Structural Equation Model (SEM) was adopted using partial least squares via smart PLS4. This software is the most recent and relevant software to access data. The test was applied through PLS for the assessment of the measure model and for the assessment of the structural model. Assessment of the measure model shows positive results for reliability and validity, and the result of the structural model shows that the hypotheses generated for this study have been accepted.
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Copyright (c) 2023 Muhammad Farooq, Sana Rubab, Syed Khalil Ahmed
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